Content marketing is a strategic marketing approach aimed at creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and ultimately to support the customer's profitable actions.
Simply put: Content marketing, as the name implies, focuses mainly on the content we publish. It can be a quality blog on topics that interest your customers. For example, if you sell garden equipment to your clients, you would definitely be interested in how to take care of the garden, how and when to water the lawn, how to take care of the trees or how to cut the wood, and how to store it properly. They would certainly welcome a demonstration with a video, etc. All this and much more is content and thus content marketing. It is a form of marketing that increases your authority in the segment in which you operate, builds a brand, and brings you closer to customers.
WHAT WE WILL DO FOR YOU
At the beginning of each cooperation, we must get to know the client well, his strengths, but also his weaknesses. Not only meetings and conversations with you, but also an honest analysis of your product and communication. That is always the basis!
Subsequently, we will prepare a suitable communication strategy based on jointly agreed goals and analysis.
When we have a good strategy, we have half won. Based on the strategy, we prepare a communication plan, where we are already planning specific outputs, e.g. blogs, tutorials, interviews, etc.
Lovers of numbers and graphs will get their money's worth. Only here will our results orientation be fully revealed. We report everything to you regularly and explain it in human language.
WHY COOPERATE WITH US
The whole business is about numbers. We can talk about a good website, customer service, etc., but if the economy doesn't work, it doesn't make sense. First of all, we will deal with costs, margins, storage, the number of orders you can process, and then the business plan, simply the numbers, and then the specific steps.
Margins, warehousing, competition, fixed costs, previous activities, customer service, suppliers, goals, product portfolio, average order value, UX, and many other things that affect our cooperation. We'll look through everything, evaluate, edit, and run campaigns.
Our goal is to build a successful business for our clients. It just doesn't work in three or twelve months. We go through several phases that follow each other, but it is not possible to do them at the same time. We will start the cash flow and invest in the modification of the website, storage software, credits and we will achieve the set goals.
we will take care of your marketing